GeoVector.ai presented at Lorong AI Coworking Monday, a vibrant community gathering focused on AI and its applications. Our team showcased our AI visibility management platform and engaged in discussions about the evolving landscape of AI search optimization.
Key Discussion Points
During the session, we explored several critical topics that are shaping the future of digital marketing and brand visibility in the age of AI:
GEO vs SEO: A New Paradigm
We discussed the fundamental shift from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). As AI assistants like ChatGPT, Claude, and Google Gemini become primary interfaces for information discovery, brands need to adapt their strategies to maintain visibility in these new channels.
Some critical differences between SEO and GEO that we discussed:
- It's a multi-platform world, versus SEO where Google Search dominates most of the search traffic
- The playing field is level for small players because AI can consume a lot more content before presenting an answer
- User intent is clearer with AI assistants where consumers can specify more details in their queries, which gives more opportunity for niche content
- GEO can lead to impact sooner than SEO
Citation Sources and Content Generation
We demonstrated some new features we built recently, including how we track citation sources across AI platforms and generate content. This helps brands understand which content is being referenced when AI systems generate responses. Depending on whether they own the cited websites or not, brands can take different approaches to improve the content on those properties.
Measuring Business Impact
One of the most engaging parts of the discussion centered on measuring the downstream business impact of AI visibility. We explored how brands can connect their AI search presence to tangible business outcomes like brand presence, traffic, conversions, and revenue. Different brands care about different things and have different ways of tracking, and often this requires some custom work and integration when we want to go deep.
The Dead Internet Theory
We concluded with a thought-provoking discussion on the Dead Internet theory and its implications for content creators and brands. As AI-generated content proliferates, the importance of authentic, authoritative content that can be properly attributed becomes even more critical. We believe what matters is high-quality content, whether it's generated by AI, human, or a combination of the two.
Thank You
We're grateful to the Lorong AI community for hosting us and to all the attendees who participated in such engaging discussions. It's encouraging to meet others and hear how what we're building could be helpful to them.
Interested in learning more about AI visibility for your brand? Get in touch with our team.